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PRU CENTER



GRAPHIC DESIGNER | 2017 - 2018


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GRAPHIC DESIGNER



PRUDENTIAL CENTER





Supporting all marketing and promotional efforts through design for one of the biggest and most popular entertainment venues in the world. Prudential Center has hosted talents such as world-famous musicians, acts and iconic sporting events.


The mediums of my contribution include:

  • Digital & web assets
  • Social Media Posts
  • Mock-ups and digital renderings
  • Package design
  • Event sale assets
  • Signage & print
  • OOH Ads (Out Of Home Advertising)


DIGITAL ASSETS



Event Digital Assets



Ranked #7 in the Top Ten best entertainment venues in the world*, Prudential Center has hosted events ranging from musicians, boxing events, comedy shows, WWE and more. The responsibility as a designer at Pru Center is to work closely with the marketing team to generate assets for social, web and digital purposes.

  • Resizing
  • Optimizing for web ads
  • Facebook 20% rule

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PACKAGING

PRU CENTER HOLIDAY SPEAKERS



With special occasions and holidays came gifts and swag for visiting performers and premium seat(s) ticket holders. This packaging was specifically made for a portable speaker that was donated to Pru Center performers and their staff during the holiday season.


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MOCKUPS

MOCKUP & DIGITAL RENDERING



Along with ticket sales, partnerships are driving factors that keep an organization alive and prospering. Duties as a graphic designer included creating and presenting mockups of products, areas and sponsorships. These assets were then compiled inside the marketing team's proposal and pitched to the potential partner(s).


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AREA TAKEOVER



During a partnership between Prudential Center and MSC Cruises, a focal part of the proposal was dedicating areas in the arena to the respective brand.


FLYERS

Event & PROMOTIONAL FLYERS



Marketing material produced for the marketing and sales team is a vital method used to broadcast special events, announcements and community events. Daily duties included creating, proofing and delivering print-ready files.


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SIGNAGE

EVENT & BUILDING SIGNAGE



An arena that sits over 20,000 people can create chaos without guidance. With every event being hosted at the Prudential Center came requests for event-specific signs. Signage work provided expands from office operations all the way to out-of-home advertising to promote upcoming events.


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