HIRE MAJOR


NJ DEVILS



GRAPHIC DESIGNER | 2017 - 2018


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GRAPHIC DESIGNER



NEW JERSEY DEVILS (NHL)





Supporting all marketing efforts through the design of forward thinking and creating graphic elements that maintains the visual presence of the legendary New Jersey Devils hockey team across both traditional and interactive mediums while simultaneously collaborating with the NJ Devil's sales and partnership department to create assets that are progressive, striking and friendly on all platforms.


The mediums of my contribution include:

  • Brand campaign assets
  • Social Media Geo-Filters & Posts
  • Mock-ups and digital renderings
  • Email assets
  • Digital content
  • Web ads (Facebook, Twitter, Ticketmaster)
  • Logos
  • Ticket sale assets
  • Print
  • T-Shirts
  • OOH Ads (Out Of Home Advertising)
  • In-arena signage


SOCIAL MEDIA



SOCIAL MEDIA POSTS



With a following of over 1 million across all major social media platforms, my daily duties included producing social media graphics on upcoming games, events and announcements. Every post came in different sizes to accommodate the marketing and sales team to utilize the assets across all of the platforms.

  • All assets were based on the branding guidelines of 2017-2018.

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GEO FILTERS

SNAPCHAT GEO-FILTERS



With over 3 billion snaps sent daily*, Snapchat has become a staple in the marketing world and has also become a personal favorite for the youth. Inspired by a speedometer, the design of the New Jersey Devils filter creates a sense of excitement.


The filter is used by the New Jersey Devils hockey team and can be utilized inside and around the arena. The filter also features alternate versions for special occasions.

  • Strong branding
  • Logo-based filter
  • Legible and friendly against foreground

*Statista, 2017


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MOCKUPS

MOCKUP & PROTOTYPE BUILDING



Along with ticket sales, partnerships in sports are driving factors that keep an organization alive and prospering. Duties as a graphic designer included creating and presenting mockups of products, areas and sponsorships. These assets were then compiled inside the marketing team's proposal and pitched to the potential partner


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AREA TAKEOVER



During a partnership between the New Jersey Devils and Rovio/Angry Birds, a focal part of the proposal was dedicating areas inside the arena where the hockey game fans could go to and test the upcoming game/product releases from Rovio.


EMAIL & WEB

EMAIL & WEB ASSETS



Email and web ads have one of the highest ROI of any marketing channel available and it was a priority to make sure all assets produced were along the branding guidelines optimized to increase conversion.

  • Optimized assets to increase conversion
  • Call-To-Action
  • Maintaining brand consistency

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WEB TAKEOVER

WebSITE TAKEOVER



With homepage takeovers, advertisers usually have a 100% share of voice on the homepage as no other ad is shown. This is a great way to ensure communication and broadcasting of special occasions and brands.


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APPAREL

NJD T-SHIRT



Everyone appreciates sports gear! The T-Shirt displayed is one of the many apparel items featured inside the fan zone sports store. The shirt is also a gift for the NJD group events. Group events are one-of-a-kind experiences for fans at Devils games and offers them a VIP experience.


Below are other designs of T-Shirts designed for the New Jersey Devils.


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CAMPAIGN ASSETS

ADS & Campaign ASSETS



Producing coordinated series of assets to promote events, merchandise, ticket sales and endeavors around the Devils brand. Campaign assets are typically broadcasted through several media channels.

  • In-Arena jumbotron
  • Call-To-Action advertisements (web/social)
  • Game matchups & scoreboard(s)

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FLYERS & SIGNAGE

FLYERS



Event & PROMOTIONAL FLYERS



Marketing material produced for the marketing and sales team is a vital method used to broadcast special events, announcements and community events. Daily duties included creating, proofing and delivering print-ready files.


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SIGNAGE



EVENT & BUILDING SIGNAGE



An arena that sits over 20,000 fans can create chaos without guidance. With every event being hosted at the Prudential Center (NJD Arena) came requests for event-specific signs. The challenge lied in making the message on the sign as clear as possible while following the New Jersey Devils branding guidelines.


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