With over 3 billion snaps sent daily*, Snapchat has become a staple in the marketing world and has also become a personal favorite for the youth. Inspired by a speedometer, the design of the New Jersey Devils filter creates a sense of excitement.
The filter is used by the New Jersey Devils hockey team and can be utilized inside and around the arena. The filter also features alternate versions for special occasions.
- Strong branding
- Logo-based filter
- Legible and friendly against foreground
*Statista, 2017