HIRE MAJOR


GRAMMY MUSEUM EXPERIENCE



GRAPHIC DESIGNER | 2017 - 2018


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OPENING CEREMONY DESIGNER



PRUDENTIAL CENTER



GRAPHIC DESIGNER



GRAMMY MUSEUM EXPERIENCE





Supporting marketing and promotional efforts through design for the opening ceremony of the Grammy Museum Experience in Newark, New Jersey.


The mediums of my contribution include:

  • Digital & web assets
  • Social Media Posts
  • Mock-ups and digital renderings
  • Video End-Cards
  • Event assets
  • Signage & print


GMEPC OPENING CEREMONY



The Grammy Museum Experience is an interactive, experiential museum devoted to the history and winners of the Grammy Awards which opened at the Prudential Center in Newark, New Jersey on October 20, 2017. Materials needed for the opening was a combination of digital assets, resizes, event signage and of course, a Snapchat Geo-Filter.


The video adjacent shows some of the work displayed in the portfolio below.



DIGITAL ASSETS



Event Digital Assets



The opening of the Grammy Museum at Prudential Center was a star-studded event that featured city officials, celebrities, news anchors and fans. A major driving force in the success of this event were opening-day ticket sales.


After receiving the branding guidelines from Siegel+Gale, the task was to create content for social media platforms and web ads.

  • Resizing
  • Optimizing for web ads
  • Facebook 20% rule

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SNAPCHAT FILTER

SNAPCHAT GEO-FILTer



With over 3 billion snaps sent daily*, Snapchat has become a staple in the marketing world and has also become a personal favorite for the youth. Inspired by the the brand itself mixed with the concept of a stage, the design of the Grammy Museum filter creates interactions and encourages the user to put their selves on the big stage while they tour the museum and try out some of the activities.


The filter is used by the GMEPC and can be utilized inside and around the museum.

  • Interactive design
  • Legible and friendly against foreground

*Statista, 2017


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MOCKUPS

MOCKUP & SIGNAGE



The Grammy Museum Experience is situated inside the Prudential Center, who is also a proud founding partner of this new attraction. Adjacent is a mockup of a sign that was made for the reception hall.


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BEFORE & AFTER



The "Proud Founding Partner" sign is backlit and sits along the wall of the reception hall. Below is a before and after of the mockup.


SIGNAGE

EVENT & BUILDING SIGNAGE



The opening ceremony of the Grammy Museum took place on October 19, 2017 and featured musical icons, city officials and the press. To inaugurate the museum, event signage such as stage signs, ceremony ribbons (displayed adjacent), badges and more.


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EVENT & BUILDING SIGNAGE



Displayed adjacent is a photo from the opening ceremony displaying the stage banner featuring Cissy Houston, backed up by the dynamic New Hope Baptist Church Choir.


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