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FITNESS TEA



LOGO X BRANDING X PACKAGING X WEBSITE


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Logo & Branding



FITNESS TEA



Houston, TX



FitnessTea is a Houston-based Health & Wellness company adding an edge to the fitness industry. I led all endeavors in the branding, designing, building and also coined the strategy of making workouts accessible all in one place.

  • Typography-based logo to increase SEO
  • Font: Vanguard
  • Floral & fruity colors to allow room for flavored products.

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PACKAGING

PACKAGe DESIGN



While offering premium organic herbal teas, the client wanted to focus on making this product attractive and aimed at the active, fit and mobile consumer. After coordinating with the manufacturer, I advised that the best option would be a resealable pouch.


The client mainly sells their product on Amazon and their website.

  • Cost Effective
  • Easy item to ship
  • Resealable to preserve the product
  • Package displays a concise message
  • Enables the consumer to be mobile while keeping their tea intact.

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WEBSITE

WEBSITE & Interface Design



With over 90% of their sales coming from the internet, having a functioning website is essential to the business. Since the average consumer browses a website mainly for information, product availability and credibility, I approached the building and designing process with simplicity and a hierarchy of actions to navigate the viewer to learn, buy, or inquire about the product.

  • Lean interface
  • Call To Action icons
  • Amazon funneling process
  • Mobile & SEO Optimized
  • Stripe-based e-commerce system
  • Consistent design to match the product

VISIT WEBSITE
PRODUCT DEVELOPMENT

Product Development



The slimming tea business is a very lucrative and competitive niche. While the competitors are fighting for advertisements and celebrity endorsements, I suggested to my client to set their brand and product apart by actually incorporating workouts to go with their product.


This addition has set the brand apart from the competitors, making FITNESSTEA an all-inclusive product.


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